Behind the counter with the people who built it.
Going behind the scenes with founders of brick-and-mortar businesses — from pilates studios to coffee shops, boutiques, medspas, and more. Hosted by Alan Li.
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Selling 600 Sandwiches a Day in NYC with Sandwell Founder Andy Gottlieb
Andy Gottlieb is the founder of Sandwell. A New York City sandwich brand focused on serving healthy-ish sandwiches made with high quality proteins, fresh baked bread and simple ingredients. What…
Building an Indoor Golf Club in NYC - Clubhouse Golf with Liam Hyde
Liam Hyde is the founder of Clubhouse Golf. A premium indoor golf simulator concept in New York City that officially opened in April 2026. Designed as a 24/7, self-service golf experience, Clubhouse…
Building WTHN, a Modern Acupuncture Clinic with Michelle Larivee
In this episode, we sit down with Michelle Larivee, co-founder and CEO of WTHN. An acupuncture and wellness brand with multiple locations across New York City focused on making Eastern medicine more…
Starting California Pizza Kitchen With No Restaurant Experience - Rick Rosenfield
Rick Rosenfield is the co-founder of California Pizza Kitchen. The restaurant brand that helped pioneer California style pizza and introduced the world to the iconic barbecue chicken pizza. Before…
From Tech Founder (The Knot) to Omakase Restauranteur (Kinjo) - David Liu
David Liu is the founder of Kinjo, a 14 seat omakase counter and cocktail lounge in Dumbo, Brooklyn. Before launching Kinjo, David spent more than two decades building one of the internet’s most…
How Franco Noriega Built 15-sq-ft Fellini Coffee Into One of NYC’s Most Viral Brands
Franco Noriega is the founder of Fellini Coffee, one of New York City’s most popular coffee brands, with more than six locations opened in under three years. Before launching Fellini, Franco had an…
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